Mitch deals with Captain Alexis "Alex" Ryker, the conniving CEO of a private lifeguard company called Bayguard, who wants to take over the Baywatch lifeguard company to expand her company. When Mitch suspects Alex of setting up rescues to appease Chief Johnson, he resorts to having Cody spy on the Bayguard team to uncover any underhandedness. Meanwhile, April is approached by fellow lifeguard Bridget to pose for a visiting Italian designer for a new swimsuit line.
- Former Baywatch regular Parker Stevenson (Craig) directed this episode.
- Mitzi Kapture is introduced in this episode as lifeguard Alex Ryker, who runs a private lifeguarding service that rivals the county lifeguards at Baywatch. By the end of the episode, however, Alex is offered a position with Baywatch.
- The episode title refers to the movie Sex, Lies and Videotape.