Her first TV appearance was in 1994 as a model on the game show The Price Is Right.
She has also had a starring role in the television series Sheena which she appeared in with John Allen Nelson. and appeared in several commercials such as Coors, Starburst and Hyundai.
Gena has been married three times and has four children, a son called Spencer Michael Gregory Fahlman from her second marriage, another son called Hudson Lee Hulse, a daughter called Stella Monroe Hulse from her current third marriage and a stepdaughter called Caia.
Gena also published a book in 2013 called Beautiful Inside and Out, Conquering Thyroid Disease with a Healthy, Happy, "Thyroid Sexy" Life describing her long struggle with Thyroid disease and means of overcoming it.
She is also set to play a role in a detective movie called The B Team along with other Baywatch cast members Jeremy Jackson, David Chokachi, Kelly Packard, Jaason Simmons, Michael Bergin, Alexandra Paul and Gregory Alan Williams.
- Gena was the second and most recurring actress to play the role of Neely.